Who is Andrew Little? Ctd – Can Andrew Little win the Media Battle?

This is what Andrew Little looks like

Labour and the liberal elite have great hopes for Andrew Little.

They seem to think that he will have a broader appeal to middle New Zealand than Phil Goff, David Shearer or David Cunliffe ever did.

The problem with this the camera is unkind to Andrew Little.

Brian Edwards, the left’s master media trainer, called Little “Grim Faced”.

The word is that Edwards reckons that the dour, grim faced little is not going to be able to be media trained.   

Of the remaining three I’m going to discount Andrew Little first. I simply don’t believe that the country is ready for a grim-faced former union leader to be Prime Minister or to be this country’s envoy overseas.

And boy has that annoyed Andrew Little, who spoke with Radio New Zealand’s  Focus on Politics show.

This is hilarious…if Brian Edwards, who is a good media trainer, thinks that his now former pupil is tits then far be it from me to argue against his years of expertise.

Just about every politician you ever hear about who is not blessed with charisma is apparently brilliant in a small group, or a town hall.

Their supporters just wish they could show this charisma to the general public, but they never can.

Labour’s battle is exactly as Brian Edwards has described it.

Someone has to make Little come across as warm and friendly, not grim faced and dour.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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