Lessons from the US that Labour still hasn’t learned

Throughout 2014 we heard how Labour’s turn out machine had contacted 5 times more voters than it had in 2011, as if tactics trumped strategy and message and leadership.

Labour’s strategy was flawed, its message was awful and its leadership an absolute joke.

Its not just Labour that believed this. The seppo left wingers have the same problem.

3. Even the best turnout machine needs a message.

Democratic operatives earned considerable praise for their turnout operation in 2012, but again the party suffered a midterm thrashing in large part because young and minority voters again stayed home.

“You can’t win on turnout when you have already lost on message,” said Republican pollster Glen Bolger. Referring to the Democratic Senatorial Campaign Committee’s “Bannock Street Project” turnout operation, he added, “Tactics are important, but if the voters are against you, it doesn’t matter what cool street name you give your turnout project, it’s not going to overcome anger among independents and apathy among your base.”

The funny thing is that Labour brought in a so-called guru, David Talbot, who had worked and developed just these sorts of programs for turning out the vote. The media even lauded him up as the expert…strangely we haven’t boo from him since.

Same goes for Rob Salmond, who was busily calling media polls liars, that he knew that Labour as polling in the mid-thirties because he had seen the data….again strangely silent since the election.

In order to get on the same paddock as National they need strategists and polling experts who don’t stuff up in such spectacular fashion. Both of them were tits, they should be told to STFU, and run out of town on a rail.  

For Labour to compete properly against National they need a leader who appeals to the people of New Zealand.

They need a message that resonates with middle New Zealand.

And they need a strategy that shows the public of New Zealand that they are fit to run our country.

Looking at Andrew Little it is hard to see him passing the first test.

He looks like a dork and the media portray him as one. This photo will drive his people to distraction.

littleangryandy

Will Labour come up with a message that resonates with middle New Zealand?

It will depend on whether anyone is willing to listen to Andrew Little to begin with.

Then they will have to get rid of all the negative messages like the man ban, nanny statism and employers being parasites.

Labour haven’t had a strategy simple enough for anyone to see in nearly a decade so they might strike out on that as well.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.

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