More proof Labour and Green messages were as pointless as they were ineffective

The constant barrage during election year that people couldn’t afford to live due to increasing prices, especially on food, was paraded regularly.  The removal of 15% GST on fresh fruit and vegetables was even a policy plank for two parties.

Why did the electorate not react?  Could it be because in spite of Labour and the Greens with the help of a compliant media telling New Zealanders that they were really badly off, not enough actually saw this in their own pockets?

Monthly food prices have edged up in latest official statistics, led by more expensive fruit and meat, while dairy products fell.

The food price index rose 0.3 percent in December, following November’s 0.5 percent and a static October, according to Statistics New Zealand.

The index was 1 percent higher than December a year earlier.

That’s 1% of food inflation for the whole of 2014.

December quarter CPI figures are scheduled for release next Wednesday, with the Bank of New Zealand forecasting a drop of 0.2 percent, the first quarter of deflation since March 1999.

Thursday’s data shows prices rise for all but one of the five food groups in December, with fruit and vegetable price climbing 1.4 percent, as fruit climbed a seasonal 4.2 percent while vegetables slipped 0.8 percent, reflecting cheaper tomatoes, broccoli and lettuce.

Meat, poultry and fish prices increased 0.9 percent, with chicken up 2.6 percent to its highest level.

Non-alcoholic beverage prices rose 1.6 percent, while restaurant meals and ready-to-eat food prices rose 0.2 percent.

Here is the kicker:

Grocery food prices, the largest contributor to the overall measure, fell 0.7 percent, led by a 10 percent drop in butter, while cheese declined 5.1 percent and fresh milk fell 1.7 percent.

Labour and the Greens simply assume that if they tell enough people they aren’t doing well, they must find fertile ground.   This is true, if there are enough people that are actually in that predicament.

Turns out that few were.

If there is a marked difference between National and the left, is that National is constantly listening to the electorate to see where it’s collective mind sits.

Labour and the Greens simply pick what they want to achieve, and tell the electorate how to act, think and feel.

We’ve all seen the result.

National was returned with the largest majority of any MMP election, and a third term at that.

Can Labour fix this?   Of course.   Will they?   Signs so far are that they are building their strategy on the same flawed foundations.

A 4th National-led Government has better than even odds.

– NZN via 3 News

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.