News is dead, long live news!


Netguide’s onto it

More Kiwis are reading newspapers online, according to a survey on the use of digital media.

The survey, conducted by local PR firm Impact PR, shows more than two-thirds of Kiwis have read a newspaper online, or on a smartphone or tablet app, during the past year.

While uptake of electronic newspapers was high across the board, over three-quarters of those surveyed aged from 35 to 44 years old had read one online, and 61% of those aged over 65 had also done so. One in five Kiwis expects to read newspapers online or via an app in the next 12 months, according to the survey.

“What is heartening to see from this survey, is that Kiwis still have an appetite for news and want to be informed on what is happening around them,” says Fleur Revell, Impact PR director.

Of course they do.  There is an innate need for gossip and story telling that is very much part of being a human being.  

“Clearly the emergence of online newspapers is something that Kiwis have taken to quickly and I think this growth is likely to continue as the convenience of digital media becomes even more ubiquitous through smart devices.”

Despite the popularity of digital newspapers, and many people expecting to increase their use of digital media when it comes to reading both newspapers and books online, there are widespread concerns about how this will affect literacy.

“Over half of those surveyed believe the increasing digital media consumption in New Zealand will have a negative impact on literacy levels here,” says Revell. “Even the 18-24 year olds who have grown up in a digitally-savvy world are concerned, with 47% believing this will have a negative result.”

While newspapers have a strong digital uptake, consumers appear to prefer their magazines printed, with just 25% of people saying they have downloaded or read an electronic magazine in the last year. Most consumers also don’t intend to seek out magazines in a digital form either – with 41% of those surveyed not intending to download or view an e-magazine in the next 12 months.

The time is indeed right for a New Zealand internet-delivered news service that doesn’t have the infrastructural, administrative, financial and political problems to bog it down.

A fresh start.


– Netguide


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  • Jas

    How will the new news derive it’s revenue? Won’t a high percentage of the target audience be those that will use ad-blockers etc

    • Dave

      Don’t worry about the new news, worry about the old style dead tree media news, where investors have billions invested and the corporate line must be adhered to, they have very high cost structures, complex distribution networks, and falling revenue, very very soon, they will need to trim a lot of fat, A LOT!
      Then the death spiral starts, the photographers have been trimmed and now we have mainly stock photos, the churnalists and subbies are even offshore as they are cheaper. just wait till one of our tertiary institutions starts trimming their “traditional journalistic courses” like typesetters they are heading the way of Dinosaurs.

      • Whitey

        I’d vaguely noticed the increasing use of stock photos in the MSM, but hadn’t really thought about it til I read your comment. Of course, due to falling revenues they are cutting corners with their photography.

      • Reaper

        They certainly seem to have trimmed the proof readers. It is becoming very noticeable lately.

      • Jas

        I am not worried about the old style. I was just asking a simple question, though in saying that it is kind of a more complex question as the way advertising revenue is generated will be in for a big shake up soon.
        Surely advertisers must realise that they are not getting the bang for their buck and will want a better way to get it to the consumers of the news etc

      • Korau

        I have access to over 3,000 newspapers and magazines (for free) using a service called pressdisplay through my library (Lower Hutt). Ask your librarian. These are viewed through a browser so any device that has a browser can display them. They are a reproduction of the printed page so have adverts which are not blocked by adblockers (I have a good adblocker installed).

        The library also makes available a small selection of ebooks. Unfortunately these need a proprietary reader which I have installed on an android tablet.

        I have a subscription to a computer magazine which I can buy locally as a dead tree publication for around $16. The e publication costs around $4.50 per issue. Look at Once again another proprietary reader for my tablet, though these are also readable on line via my browser.

        I tutor older folks using computer technology and this group is rapidly taking taking advantage of the technology and reaping huge benefits.

  • Sally

    We bought my 90yr mother an ipad. Once she realised she can access all the news online she no longer has a paper subscription. She happy to no longer have a pile of paper to dispose of.
    Can’t wait to show her Freed.

  • taurangaruru

    Freed? When? Hurry up, can’t wait for the shake up & the blood on the floor at MSM HQ.

  • JC

    I think thats right but I wonder about the loss of literacy. For me one of the best and not very publicised revelations of the net is access to top quality literature via the likes of Kindle and Kobo at ridiculously low prices (and Kindle is maybe half the price of Kobo). In the last month or two I’ve read 28 new full books of several of my favourite historical periods by brilliant authors that I’d never heard of on my screen.

    For my old eyes I can blow up the print to a comfortable size and read at twice the speed I was constrained to with most books, I can read reviews.. dozens of them before I purchase if I wish and buy with one click and start reading within a minute.

    Once people realise how much reading material of their choice is available on their favourite medium of a computer screen I think literacy will get a boost.


  • cows4me

    The establishment must be increasingly concerned. Newspapers gave rise to governments of their choosing, they have also had the power to destroy governments. Politicians and the newsprint media were like bread and butter. Is there any wonder there is increasing calls for the Internet to be reined in. Newspapers are generally an organ of the state, it’s mouthpiece , the purveyors of propaganda, used extensively to destroy political opponents , used to leak government programs, newspapers were vital for strong government. With the rise of digital media the high ground has shifted into the hands of everyday citizens who no longer have to take force fed swill. I expect increasing calls for digital censorship as governments start to realise their message is being drowned out.

    • Sally

      That is the problem MSM have with WO and soon to be Freed, they will no longer be able to control the ‘news’.
      Hence their concentrated campaign to shut him down. Their refusal to accept competition is going to be their biggest downfall.

  • xennex

    There still is a strong need for investigative journalism, not just pulling stories off the wire / corporate press releases (print) or just aggregating news from other sources (online).

  • GoingRight

    Gossip and story telling, great stuff, can’t wait to hear the goss we have all been waiting for to fill in the gaps for us all.

  • dgrogan

    I wonder what has happened to the Herald’s PayWall plans. If they go ahead, that will likely screw them for good. If readers are expected to pay, I’m sure many will have a negative view on the quality/value offer.

    • Sally

      Heard Gavin Ellis say the other day say he wished they had put a paywall right from the start. He thinks it is too late now.