Ranger out muscles Hilux for 2014


Hilux is no longer the king of the utes.

The Ford Ranger has toppled them which is unsurprising given how poos the Hilux has become since 2005.

Car sales in New Zealand are the strongest they’ve ever been, with the Motor Trade Association (MTA) reporting a 21 percent increase last year.

But something that might surprise farmers and tradies is that the Ford Ranger ute is now the most popular light commercial vehicle in the country, taking the title off the Toyota Hilux for the first time in more than 30 years.

“The Ranger, they’re everywhere. It’s amazing but they’re just great value all-round, great vehicles,” says Bruce Ramsay of Dyers Road ITM, a Christchurch company that has just upgraded its vehicle fleet with 15 new Ford Ranger utes.

According to MTA figures, the Ranger’s now the most popular ute in the country. Nearly 6500 of them were sold last year.  

John Hutchison of Team Hutchison Ford sold a good chunk of them.

“Over one a day – we sold close to 400 last year,” he says.

The Ranger has finally knocked its rival, the Toyota Hilux, off the top of the list of most popular light commercial vehicles. It’s a title the Hilux has held for 32 years, helped in no small way by the famous 1980s ads starring Barry Crump.=

Inertia takes a lot of time to overcome and now it has happened.

The Hilux of today is not the Hilux of Barry Crumps days. More and more people I know who were former Hilux driver now won;t touch them with a barge pole.

I was talking to the principal of Southern Autos, who also happens to have the Ford/Mazda dealership in Manukau (South Auckland Motors)as well, when I picked up the Isuzu D-Max LS and he was telling me just how many Rangers he moves out the door from his Ford dealership…and quickly they went from nowhere to number one as a truck.

If you are after a new ute either a Ford or an Isuzu then pop down to Manukau and the fellas at Southern Autos and South Auckland Motors and tell them the Whale sent you…they’ll look after you.

Southern Autos




Do you want:

  • Ad-free access?
  • Access to our very popular daily crossword?
  • Access to daily sudoku?
  • Access to Incite Politics magazine articles?
  • Access to podcasts?
  • Access to political polls?

Our subscribers’ financial support is the reason why we have been able to offer our latest service; Audio blogs. 

Click Here  to support us and watch the number of services grow.

As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.