Something for Michael Wood to get his teeth stuck into next

Michael Wood, the Labour party’s go to man when they want someone to take a flogging in an un-winnable seat, made his mark during his spanking in the Botany by-election by making the focus of his campaign a ban on penis-shaped lollies.

He was wholly unsuccessful with his commitment on seeing those banned, but now there is something else for him to get his teeth stuck into.

Phallic shaped Play-Doh implements!

Children’s toy company Play-Doh is replacing a controversial toy but not explaining why it made something for children that looks like a penis.

It’s also apparently frantically trying to delete evidence of the extent of the anger caused by the product.  

The problem item, called an extruder and used for squeezing out “icing”, is included in the company’s Sweet Shoppe Cake Mountain play set, that has been advertised online and instore by retailers here.

A quick search on Twitter turns up numerous entries about the extruder, some from upset buyers but others from commentators having a good laugh at the expense of the company and its customers.

“Seriously, no one in design, engineering, or marketing didn’t say ‘You know, this kind of looks like a dildo’?” one Twitter user asked in apparent disbelief.

Another said: “This is NOT okay. This completely ruined our Christmas because my daughters LOVE Play-Doh.”

Play-Doh, owned by US toy giant Hasbro, acknowledges on its Facebook page it has “heard some consumer feedback” about the extruder tool and was replacing the problem item.

Several news sites report Play-Doh had been deleting posts about the extruder from its Facebook site. According to site Uproxx, the complaints started in November but failed to gain traction until after Christmas.

I bet these wowsers don’t let their kids suck on popsicles or lollipops or eat bananas either.


– Fairfax


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  • I bet this toy becomes a very valuable collectors item in a few years.
    Te Papa will get one.

    • Tom

      Yup and Te Papa are stupid enough to buy it at heavy inflated prices.

  • caochladh

    I guess all they are doing is imitating a part of nature that has worked very well (most of the time) since life began.

  • Yes its poor design, and there are lots of steps in a marketing plan where somebody should of said something, but the target market that uses this product is not even going to see the connection unless its pointed out to them. The parents that won’t let their kids play with it because its penis shaped need to grow up!

  • Cowgirl

    It’s only a problem if the kids know what it looks like, and I don’t expect them to. Pretty silly of Play-D’oh.

  • Rick H

    It was actually not intended for play-doh.

    In the voice of Sir Homer Simpson –
    “It was ‘fore play’ – Doh”

  • LesleyNZ

    Below is the actual Play-Doh implement. It looks a bit better with the other piece.
    Anyhow – cheaper to make your own play dough – like the dough used at pre-school. I used to make heaps for my kids in all sorts of colours. Will now have to make some for my grandson – it is very easy. The kneading stage is important.

    Cooked Play Dough
    3 cups flour
    1 cup salt
    6 teaspoons cream of tartar
    3 cups water
    3 tablespoons vegetable oil
    Food coloring

    Mix flour, salt, and cream of tartar in a large saucepan. Blend water and oil together in a bowl. Add to the saucepan and cook over medium heat, stirring constantly until it thickens. Add several drops of food coloring until you get the right color. Cook for about five minutes. Take the play dough out of the saucepan and put it on a cutting board or counter and knead for a few minutes. Add flour if it’s too sticky.

    This play dough should last around three months if you keep it sealed in an airtight container or plastic ziplock bag. It’s so smooth and fun to play with when it’s still warm.