How thick are Labour?

Andrew Little has fed a story to their embedded gallery journalist Vernon Small about the requirements for a new chief press secretary.

Expect to see Labour leader Andrew Little in a good light on the 6pm television news – or questions to be asked at the top of his media unit.

Little is advertising for a new chief press secretary to head the party’s media and communications strategy, and the successful applicant is expected to ensure Little appears “in a positive story on the 6pm news at least twice a week”.

Other key targets put emphasis on social media, including 100,000 “likes” for the party’s Facebook page, up from about 38,000 now, and 40,000 “likes” for Little’s Facebook page by the 2017 election. It currently boasts 10,422 “likes”.

Little’s new spin doctor will also be expected to increase Labour’s email contact list to 200,000 by the 2017 general election, from about 87,000 now.

How dumb is that?

This just shows that Labour has learned nothing from the past 6 years. For two elections now they have touted their fantastic ground game, their dominance of social media and even rolled in David Talbot to advise them on this stuff…all to no avail and with results the reverse of what was predicted. How he could even bill Labour for such a losing strategy is beyond me.

What these chumps have not realised is that Facebook likes does NOT equal votes. Slacktivism or Clicktivism is called that for a reason…useless big talking internet warriors who don’t translate the click of their mouse into actions on the ground.   

This shows Labour is stuck focussing on process…they are trying to do the wrong things better, and the results will be that they get better at being and doing the wrong things.

The advertisement has already prompted senior press gallery reporters to plot creative ways to thwart another expected result – weekly meetings with key press gallery journalists.

Little’s chief of staff, Matt McCarten, said the targets were guidelines and the reference to the 6pm news was a “throwaway comment” designed to show the aim was to be proactive, not just reactive, in the news.

A source said the Facebook page was fed by the parliamentary party as well as the party’s head office, so setting targets for the new media boss, who will report to McCarten but is employed by Parliamentary Service, did not breach Parliament’s funding rules.

The expected numbers were guidelines of “what success would look like” and not hard and fast targets, the source said.

Matt McCarten won’t last the year. He simply won’t survive the push back from Dirty Politics that is coming.

No matter how hard Labour tries to talk up the big picture they are still focused on rolling a turd in glitter and trying to tell the public and the media that it is actually a chocolate log covered in sprinkles…no matter how you dress it up or how much glitter you use Labour and its leader are still a smelly old turd.

The worst aspect of all this lovely spin is that Labour are shamelessly advertising for a taxpayer funded parliamentary position where key indicators are to enhance the Labour party and their woeful social media activities.

If they want to do that then they should pay for it out of their own pocket not the taxpayers.

I bet they are also planning on hitting Dirty Politics hard again this year as well…because you know it worked so well last year for them.

 

– Fairfax

 


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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