What is it with election campaigns and sourcing content?

A lot of posters and slogans and little video clips as well as music is considered for an election campaign.  You will remember the faux debacle about National using an “unlicensed” version of a song as a background track to their Row Boat video.

I myself have caught parties trying to sell stock shots as New Zealanders many times over.

A similar stoush is happening in the UK where the Torys have used a German landscape to whip people into frenzy about sticking to the steady UK economic road.

tory road

Here is the image as it is being used during the campaign.  

And here is how to came about:

tory road 2

tory road 3

It seems campaign managers and staff still haven’t figured out that they can no longer get away with these things, and they actually have to take the effort to either use a quality local photo library or to get someone to take the photo themselves.

Cutting corners like these just appears amateurish and it totally destroys the message.


– Daily Mail


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.