Bludging HPA bribing taxpayers after bungled campaign

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The Health Promotion Agency bludgers aren’t just spending your money on campaigns to change your lifestyle – now they’re doling out surfboards, fishing rods and whatever else they can throw at people in order to get Facebook likes.  

After the widespread criticism of the $1.2 million plus campaign, the HPA appears to now be using taxpayer money to buy positive feedback.

This is a campaign that according to the HPA’s own analysis is confusing and counterproductive. It was bad enough that the HPA admitted they conduct no cost benefit analysis of their campaigns, but spending taxpayer money for fishing rods and surf board is simply shameless.

The HPA must be getting desperate after the Taxpayers’ Union exposed the cost of their clanger of a campaign. Even the Fairfax media luvvies called out the troughing.

Think about this for a moment. While people die on waiting lists, the HPA is spending health money on fishing rods and surfboards to promote their failed “No Beersies” campaign.

The Union has started a petition to call on the Government to put an end to dopey Government ad campaigns.

You can sign it here.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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