Anmol Seth: Shah Rukh Khan the Bollywood star and the missing money

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CONMAN EXTRAORDINAIRE Anmol Seth is denying claims he used a lavish Bollywood extravaganza starring one of the world’s biggest movie stars to swindle millions from Indian investors.

It’s coming up two years since the Bollywood event ‘Temptation Reloaded’ headlined by Shah Rukh Khan at Auckland’s Vector Arena – and still dozens of Indian investors like Ghouse Majeed remain out of pocket.

Majeed was among those who loaned event organiser Agastya Pesara money to ensure the show, which around 7500 people attended, went ahead. Pesara is now bankrupt and is believed to be hiding out in Perth.

His company, Areddy Private Ltd, has been placed in liquidation with debts of close to $1 million.

Khan – who is worth more than $500 million – was one of the few creditors to receive payment.

Court appointed liquidator Digby Noyce of RES Corporate Services confirmed in his final report that Khan was paid $365,688.65, while other creditors – mostly members of Auckland’s Indian community who provided Pesara with loans to cover advanced costs – were left short more than $1m.   

However, investors believe the real mastermind behind the million-dollar-plus con job was not Pesara but Anmol Seth, the bogus billionaire who operates at least 50 fictitious companies in New Zealand under the umbrella of the ‘Anmol Group’.

Agastya Pesara

Agastya Pesara

He has denied any involvement, saying like many other Indian investors he is out of pocket because of the show.

He claims he advanced Pesara $300,000 and was fortunate to be paid back, but lost $30,000 when his Rolls Royce motor car was damaged while ferrying Khan around Auckland.

“I had nothing to do with any of this. I lost money too,” Seth said.

The Financial Market Authority this week signaled its interest in hearing from anyone who may have been ripped off in the ‘Temptation Reloaded’ deal.

Majeed is one of the many Indian investors likely to take up this offer from the FMA.

Prior to the show Majeed advanced Pesara $100,000 and hasn’t seen a cent since.

He was introduced to Pesara in July 2013 through a friend and told he needed $80,000 to pay Shahrukh Khan otherwise the Bollywood extravaganza would be cancelled.

Pesara promised Majeed he would repay the money by August 2013.

Majeed advanced Pesara the money but rather than repay the money he came back asking for more. He said ticket sales for the show were slow and he needed another $50,000 for marketing and advertising.

Majeed didn’t have $50,000 but agreed to give Pesara $20,000 in the hope that would protect his original investment.

It didn’t.

After the show Pesara fled the country, refusing to return phone calls or emails from angry investors.

Majeed said it was now his understanding the real mastermind behind the whole Shahrukh fiasco was (allegedly) Anmol Seth.

Agastya Pesara

Agastya Pesara

These claims are backed up by Nimesh Amin, who put up $800,000 to fly Khan and his 100 strong cast out to New Zealand.

His company Greenwood Corner Travel is now in liquidation.

Amin said he had it on good authority the money advanced to Pesara was paid into Anmol Seth’s bank account and then redistributed through his network of companies to avoid it being easily traced.

“Everyone knows it was (allegedly) Anmol. I’m ruined because of this whole fiasco,” said Amin.

“Something needs to be done to recover this money. Things can’t be left as they are.”

Majeed agrees: “Agastya wasn’t smart enough to pull this off. Everyone in the Indian community knows about the Shah Rukh Khan fiasco and Anmol’s (alleged) involvement. People in the Indian community have lost millions.”

Majeed said he had lodged a formal complaint with police about Pesara, but nothing had been done.

Attempts to contact Pesara in Perth were unsuccessful.

RAW: Email from FMA

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Read more on Anmol Seth:

Anmol Seth: The Missing $32k
Anmol Seth: Will the FMA Act?
Anmol Seth: The King of Con’s Fluffer exposed
Anmol Seth: The Reverse Midas
Anmol Seth: Gnomes, Geese and Lamborghinis
Anmol Seth: “ I am not a billionaire. I am not even a ‘thousandnaire’… let’s just say I am worth nothing,”
Anmol Seth: Another victim comes forward
Anmol Seth: The man responds
Anmol Seth: Exposing his dodgy deals
Anmol Seth: Fraudinaire Extraordinaire


cookStephen Cook is a multi award winning journalist and former news editor and assistant editor of the Herald on Sunday.


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