The Media’s bunny boiler obsession with John Key’s son

I feel for John Key’s son I really do. He should not be targeted by the Media as he is. No other child of a New Zealand Prime Minister has ever been splashed across the media in the way that he has. There has always been an unwritten rule that politicians’ children are off limits but with John Key’s son not only has that rule been broken it has been stomped on so many times that it is now dust.

Any excuse is used for using his photo. In this article the subject is not the lead photo, John Key’s son is. The misleading headline above the photo makes the reader assume that John Key’s son is the New Zealand teen with a billionaire backer when in fact it is someone else entirely. John Key’s son’s involvement in the story is a minor detail that would not even be commented on if John Key wasn’t his father.

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I did a google search to see how many times this particular photo of John Key’s son has been used to front an article.

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I also found this article where, again, the subject of the article is not John Key’s son but the Media have used his photo anyway.

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Not only is John Key’s son used to add interest to stories that have little or nothing to do with him, he is also used by the Media to ‘beat up’on his Dad. This kind of bunny boiler obsession is a very new phenomenon but we now live in times where journalists work with criminal hackers in order to get stories so can we expect any better?
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