The NZ Herald is dead; Long live the NZ Herald

This morning the most read articles on the NZ Herald site were:


Now, I know there is a little less going on this time of year, but the above clearly shows that the NZ Herald has a different audience these days.  The reason we keep laughing (out of mirth or frustration) is because we still expect the Herald to deliver the same product it did when we were growing up.

It has abandoned us, and is now after a different kind of customer.   

The New Zealand media do not cater for centre, centre-right and 40+ readers any longer.

I seriously don’t care about penis size, Madonna or Korean pros coming here to work,b ut this is hot stuff for today’s Herald readers.


– NZ Herald, RIP

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