The tale of two emails

Yesterday I received two emails. One from the Labour Party and one from the National Party.

The National Party email has a smiling photo of John Key and his wife Bronagh and wished me a Merry Christmas and a Happy New Year.

Labour’s email was from Nigel Haworth and he was on the bludge….as well as exhibiting some utter delusions.

It’s around this time of year that I reflect on how grateful I am for everything we have here in New Zealand.

I’m most grateful for my family and that we’re able to spend time together over the festive season. But [redacted], I’m also incredibly grateful for supporters like you, who have been an important part of Labour over the past year.

2015 has been a year of rebuilding for Labour. We’ve built a strong united caucus team and we’re growing every day with more and more members, supporters, donors and volunteers. In Parliament, Andrew Little and our MPs have been holding National to account and we’re winning campaigns and engaging with more people than ever before.

I’m grateful for our progress this year and for your support, making all this possible. Thank you.  

But the reality is this, [redacted]: National is failing our country and it’s going from bad to worse.

Nothing is more telling of this than the news that one in three New Zealand children are living in poverty. I’m proud that Labour is committed to eradicating poverty in our country.

But we can only do this if we’re elected back into government.

So here’s what I need you to do: [redacted], if you’re committed to electing a Labour Government in 2017, donate at least $2 today. Your donation directly supports Labour’s campaign to win in 2017.

[redacted], Labour is committed to backing the Kiwi dream. Over the past year we’ve been working hard rebuilding our organisation, getting ready to win in 2017. We’re just getting started and with your help, we can make it happen.

I wish you and your family a joyous, fun and safe holiday break.

Thank you again for your support this year.

Best wishes,

Nigel Haworth
Labour Party President

How utterly cringeworthy.

Let’s analyse some of the statements.

We’ve built a strong united caucus team and we’re growing every day with more and more members, supporters, donors and volunteers.

Well that’s bollocks for sure. If you are growing every day with donors why the bludge emails blagging $2 off people?

In Parliament, Andrew Little and our MPs have been holding National to account and we’re winning campaigns and engaging with more people than ever before.

How’s that working out for you? Labour haven’t held National to account, they’ve cuddled criminals, rapists, murderers, bad wogs and prisoners for no gains in the polls. They say they are winning campaigns but came a poor third in Northland and have achieved nothing in parliament. As for engaging more people than ever before, well that is bollocks too, because if it was even remotely true Labour wouldn’t be polling under Shearer’s polling figures and they wouldn’t need to be collecting coins from down the back of the sofa. The poll numbers would show a much higher return if all that was true.

Asking for $2 is ridiculous. Why not just hold a fricken sausage sizzle? It would be as effective.

Phil Quin also got this email, and he has labelled it “Labour’s Scrooge-on-Steroids Xmas Message: “Life is bloody terrible”.

I have been arguing for some time that Labour’s core strategic misjudgment has been its abject and unrelenting pessimism. This downbeat worldview is amplified and compounded by Andrew Little’s always dour and sometimes sour persona.  I even wrote a column in the NZ Herald with the headline, “Labour’s pessimism ploy” in which I wrote:

By playing up fears about the perils of globalisation or an impending Chinese invasion, Labour will encounter furious and vocal agreement. This shouldn’t be mistaken for a groundswell. Voters don’t reward parties who merely echo and reinforce feelings of despondency without offering real solutions.

Labour, in particular, thrives when it approaches the future with gusto, not trepidation. Merchants of doom and gloom might fill the airwaves, but they rarely win elections.

Not surprisingly, and hardly for the first time, Labour HQ is ignoring me, doubling down on the “WHATEVER YOU DO, DON’T LOOK BEHIND YOU” path to victory.

The festive season email from Party President Nigel Haworth contains this line – possibly the most bone-chilling in the history of Christmas missives.

I’m grateful for our progress this year and for your support, making all this possible. Thank you.

But the reality is this, [name redacted]: National is failing our country and it’s going from bad to worse.

I asked the party via Twitter whether they mean National or New Zealand is “going from bad to worse”? They haven’t responded, probably wisely. The sentence is unclear, either as a result of bad writing or deliberate obfuscation.  Putting aside such a strange choice of phrase for a Christmas message, is this really what Labour thinks a winning message looks like?

The email was cringeworthy, and will ultimately be ineffective as a fundraising tool.

But what’s worse is that it tells everyone that Labour are broke, not just financially but also intellectually.

Two emails tell the tale of New Zealand politics as we head into Christmas. One is upbeat and celebratory and the other negative and pathetic. Kiwi voters know who they want to lead the country and it isn’t this Christmas fool:

littleangryandy

 

– Phil Quin


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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