Why the Preferred PM poll is flawed

In today’s launch of INCITE: Politics we have commissioned our own polling to look not at preferred Prime Minister stakes, but rather the approval ratings of potential leaders.

Why did we do this?

Well, you don’t have to look further than today’s NZ Herald/Digipoll results which show that John Key, sitting on 65.2% is 49% in front of Andrew Little who languishes on 16.2%.


This doesn’t really tell us anything other than John Key remains the most popular Prime Minister, after 7 years in the job than almost any Prime Minister past.

He is one year into his third term and based on his party’s still sky-high ratings looks set to join an elite group of politicians who have attained 4 terms.

Beyond that the numbers tell us very little.

They don’t explore why John Key is so high and why Andrew Little is so low, and further they don’t explore why it is that Labour still languishes in the polls despite yet another “fresh new face”.

In today’s launch edition of INICTE: Politics we look deeper than that and have polled for the net approval ratings of Andrew Little and John Key. The numbers are telling. They are even worse for Andrew Little when compared against other international politicians. David Farrar provides the same valuable ‘incites’ on the numbers and what they mean, that John Key enjoys.


The preferred Prime Minister stakes show a surface level dis-satisfaction with Andrew Little; looking into approval ratings shows the real problem Labour has. They can’t win with a leader that is an also-ran in leadership stakes.

Right about now the first edition will be landing in inboxes. You can find out more by subscribing today.

[gumroad id=”incitepolitics” type=”embed”]