Adults make better decisions on diet, so dairies close to schools need to be banned

That’s the gist of the argument put forward by the Morgan Foundation:

The Morgan Foundation, started by Gareth Morgan and his family, has made the call in a submission to the Advertising Standards Authority, which is reviewing its code for advertising to children.

Many other submitters are also worried about children being targeted in or around their school environment.

A study released on Wednesday showed schools were surrounded by take-away and convenience stores.

Many of them were decked out in the colours and logos of ice-cream or soft drink brands.

Morgan Foundation general manager Geoff Simmons said that sort of branding should not be near primary schools, nor should billboards advertising junk food.

It was time for the advertising code to be broadened to reflect the way children are bombarded with marketing from many sources, he said.

“In the past we have tended to take a very narrow view of what constitutes junk food marketing to children.

“When we look at the sort of marketing that children actually see it is much broader than the narrow definition of advertising.”

The Morgan Foundation is one of many who have made submissions to the Advertising Standards Authority calling for tougher restrictions.

New Zealand Medical Association is also concerned about marketing connected to schools.

Its chair, Stephen Child, said marketing was a big part of the obesity problem and changes needed to be made to protect children.

Children are vulnerable and can’t make the same informed choices as adults, he said.

Clearly Stephen Child hasn’t picked up on the fact that New Zealand is one of the top three most obese countries in the world.

Across the OECD, 18% of the adult population are obese. More than one in three adults in Mexico, New Zealand and the United States, and more than one in four in Australia, Canada, Chile and Hungary are obese. In contrast, rates are just 2 to 4% of adults in Asian countries.  – OECD report

How he can maintain that New Zealand adults can be trusted to make better decisions is beyond me.

In the meantime, whatever shops exist within 300m of schools are going to get done over for no other reason than proximity.

“You know critics will argue ‘what about 301 metres away from the school’ or ‘what about the advertising they’ve already received on television and in magazines and so on that they are exposed to’, and I understand those arguments.

“But what I think the Morgan Foundation is suggesting is that we at least move in a positive direction towards what we are trying to achieve.”

Never mind that it won’t solve the problem.  And even though it will ruin certain businesses, livelihoods and lives for no other reason than where they are located, at least society is doing something.  Right?

 

– RNZ


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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