Garner on Moroney and Social Media

Duncan Garner joins the fray on Sue Moroney.

Labour MP Sue Moroney’s moronic tweet this week about why a wealthy bach owner shouldn’t decide our flag referendum was a shocker.

She knows it. Labour leader Andrew Little knows it. It was serious face palm stuff wasn’t it? Moroney didn’t engage her brain with her loose fingers and wayward, poorly judged thoughts.

She also forgot the immense and invasive power of social media. It’s the equivalent of sending out a press release to the entire world.

In the old days rookie MPs were told to ‘breathe through their nose’ (a nice way of saying don’t ever open your mouth) as they learned the ropes from the back benches.

But today MPs are all over Facebook and Twitter because it’s such an effective (and free) way to connect directly with voters.  

But Moroney’s foolishness serves as a timely reminder about why using social media wrongly can end your career. And torpedo future job prospects too.

We still don’t respect social media. It’s still relatively new. But much like a tattoo, it’s there for life (or at least bloody hard to remove).

I don’t respect social media, nor do I respect anyone who tells me it means better quality engagement with voters.

Social media creates echo chambers…that is all. No voter ever has been convinced to change their vote because of “engagement” on social media. But it does show voters how stupid someone is.

Social media isn’t an effective way to connect with voters. It is an effective way to destroy your credibility, or in the case of Sue Moroney, reinforce people’s perceptions of you as a nasty, spiteful, vapid person.

 

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.

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