Is Fair Go actually fair?

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Last night Mark Crysell had a piece on Fair Go called Sweet Bitterness.

You only had to watch the first 25 seconds and hear sugar being described as “…sweet, seductive, and deadly, sugar is the big mac-daddy bad boy food of our generation” to know how the programme was going to be framed.

As usual, it started out with Mark Crysell putting teaspoons of sugar into a glass saying that New Zealanders’ on average are consuming between 20-30 teaspoons of sugar per day when the WHO says we should only be consuming 12 teaspoons per day.

Maybe I’m just being picky, but is that 20-30 heaped teaspoons or should it have been 20-30 level teaspoons of sugar?  

Because as you can see, there is a bit of a difference. And it does make a difference.

Here is a screen-grab of Fair-Go’s teaspoon of sugar from last night’s show, that shows their approach.

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As a result, there is a real risk that Fair Go has mislead its viewers.

With people being shown 12 heaped teaspoons as being the amount of added sugar that New Zealanders are, on average, consuming per day, then Fair Go is actually overstating the amount of sugar by double.

So next time you see MSM showing the quantity of sugar in a product, have a look at how they are actually measuring the sugar.

Then again this is the Media party, and they are inherently dishonest players when it comes to this sort of ‘advocacy’ journalism.

 


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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