TV3 pimps sugar tax

Two nights ago TV3 was doing its bit to pressure Health Minister Jonathan Coleman into introducing a sugar tax in NZ by running ‘Jamie’s Sugar Rush’ .

Join Jamie Oliver in his brand new documentary as he investigates the role sugar is playing in rising global health problems.

Jamie Oliver has taken great delight in the recent UK announcement for a sugar tax. Fair enough; he’s entitled to his view.

But is he really walking the talk, or just talking the talk?

Some would say no, particularly Christopher Snowdon at Velvet Glove, Iron Fist, who highlights;

Jamie Oliver, the celebrity chef and cockwomble, has decided to introduce a soda tax in his restaurants “to send a powerful and strong message to government”. He claims that he will give money raised to the state-funded sock-puppet charity Sustain, who are agitating for a soft drinks tax that will cost taxpayers £1 billion a year.

If Oliver feels so strongly about fizzy drinks he could simply stop selling them, but that would hit his bottom line so he’d rather gouge his customers to fund a campaign for a state-sanctioned ‘level playing field’ that will rip off his competitors’ customers too.   

To stop selling sugary drinks would require Oliver to show a degree of consistency and integrity that he has rarely displayed. Chefs are on very shaky ground when they start demonising a widely used ingredient like sugar (and, before that, butter) because it is likely that they use it more widely than most. If you’re going to claim that sugar is “the next tobacco” you need to make sure that you don’t lace your own food with it.

So he’s quite happy to sell sugary drinks in his restaurants. There’s a word starting with ‘H’ that springs to mind here.

I haven’t read Jamie Oliver’s cook books, and I never will, but his cake recipe in the Sunday Times three weeks ago caught my eye…


Those 57.5g of sugar per slice amount to 14 teaspoons of sugar.* For the sake of comparison, a can of Coke contains nine teaspoons and the World Health Organisation recommends that people consume no more than 12 teaspoons per day. Pukka!

So, Jamie Oliver literally pours sugar into his recipes and yet grandstands against sugar.

Never mind; it won’t stop some pimping Jamie Oliver’s pro-sugar-tax views here in NZ. Makes you wonder what they say about his cake recipes, or are they all right?

Do you want:

  • ad-free access?
  • access to our very popular daily crossword?
  • access to Incite Politics magazine articles?

Silver subscriptions and above go in the draw to win a $500 prize to be drawn at the end of March.

Not yet one of our awesome subscribers? Click Here and join us.

As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.