The Herald needs to do more than put a weaselly disclaimer on their shabby hit job

This is what the Herald posted under their false William Trubridge story yesterday after people pointed out they were wrong.

herald apology

The problem is that they have only corrected just one of their major errors in the story.

The whole story was a shabby hit job against McDonald’s and also the Hoki fishing industry in claiming through the wrong and false statement that Hoki fishermen were trying to kill Maui dolphins. Trubridge’s full false statement was:  

“What decent human being or company could possibly buy fish from an industry that fights for the right to kill every last Maui’s dolphin?

“I have faith that most who hear this story will refuse New Zealand fish until it is no longer mixed with the blood of the last few individuals of a beautiful species.

“Only then will New Zealand’s fishing industry and the Government realise that its brand and its economy depend on the dolphins’ survival, and therefore on their protection.

The man is an idiot and also just plain wrong. He should be apologising to McDonald’s and also to the fishing industry along with the editor of the NZ Herald.

The facts are simple. Maui dolphins have NEVER been caught by any Hoki fisherman ever. Maui dolphins live on the West Coast of the North Island between the Hokianga and Whanganui in littoral zone environs. Hoki fishing grounds are hundreds of miles further south down the West Coast of the South Island or Cook strait in offshore and deep water environs. They are also caught in the Chatham Rise east of the South Island. There are quite simply NO Maui dolphins or even Hector dolphins in any of those waters.

The whole premise of Trubridge’s claims and the Herald story is false. It is nothing more than a shabby hit job and for that they should apologise.

If I was the fishing industry I’d take legal action against Trubridge and the NZ Herald. Their attack was nothing short of commercial sabotage.


– NZ Herald

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.