Hide on Labour and their pathalogical ineptitude

It’s hard for the Leader of the Opposition to win some media coverage – especially when up against a popular Prime Minister who has stolen your policies and wears your clothes. That’s Andrew Little’s lot.

The answer is media stunts, preferably illustrating how the Government is failing and how your policies would make a difference. Stunts involving real people and real problems work best. It shows you are connected and caring. Real people can do the talking for you.

The good thing about stunts is that you get to prepare them. You get to choose when and where and have time to develop and craft your message. You have staff and MPs to check things out.

It is important to check every detail and every fact from every angle. The journalists will pounce on the slightest mistake to write a story contrary to the one that you are hoping to make.

You especially have to check the talent. Involving real people is good but they can wander off message.

We know where the talent came from.  They mined their membership for people who were willing to go on TV with their stories about poverty. 

The journalists were given the address. Turn up and Labour will show you 17 poor people at one address living in a tent.

The journalists are there ahead of you. Everything is ready to go. But then the homeowner wanders out to tell the journos there is no problem, there is no overcrowding, the tent is for furniture and material while he renovates.

The homeowner sounds content and aspirational. He’s fixing up his house. He’s looking to the future. It’s a disaster.

The stunt reinforces the impression that Andrew Little is unlucky and bumbling.

Little’s staff hastily redirect journos to the local Labour office. The leader is “a little lost for words and confused about which house he was meant to be at”.

Labour have a quite consistent history of not presenting reality, but some kind of cooked up situation just for media consumption.  It is now even expected that the people we see and the stories they tell are artificially enhanced for effect.  So much so, that when Little spoke of some union idiot going through a car wash with the windows down, everyone wanted Little to prove that person really existed.

As I stated a few days ago, had Dirty Politics been a National hit on Labour, it may actually have worked.  But Labour keep over-egging the pudding.  They think reality isn’t good enough, and then stuff up the Punch and Judy show.  It is so reliable for them to get in their own way, it’s becoming painful to watch.

Little should be grateful he wasn’t hung out to dry by a media that’s largely trying to assist him.  This tent stunt could easily have been his Two Snapper moment.

In the mean time, the man’s on 7%, his party on 26% and they are all acting like they are in a Benny Hill skit.


– Rodney Hide, NZ Herald

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