Lonergan and Duco are getting the cold shoulder – sort of

More than 100,000 people are thought to have viewed the fight via Facebook and other internet back doors.

Duco director Dean Lonergan was furious.

He vowed to hunt down those who had illegally downloaded the fight and punish them by whatever means he could, promising to take them to court and pursue thousands of dollars in damages.

He called those who had watched the fight via the internet “lowlifes” and said anyone who refused to pay for the fight legitimately was, in effect, taking food out of the mouths of Parker and his family.

He said illegal downloads take money out of Duco’s revenue stream and the more money the company has, the more money it has to pay the young Kiwi boxer.

Well, no. Not really.

Parker’s prize money was set months ago, so unless he had a profit share included in his contract, it’s unlikely he lost out because of illegal downloading.

And many of those who did watch via the internet wouldn’t have been able to pay to view the fight anyway, so Lonergan can’t look at 100,000 downloads and translate that into 100,000 lost subscribers.

It is the same tired old argument that the music industry used, and that’s why Lonergan is finding little sympathy.  If he had reacted within the scope of realism, then he wouldn’t have overcooked it so badly. 

Most people under 30 will never own a television unless it is simply to use as a monitor. But older people argue streaming is stealing.

What is the difference between illegally downloading the fight and stealing a car or goods from a shop?

And to be fair to those of us born in the 50s and 60s, the young ones must understand that there is a level of immorality to what they’re doing because many of them put their own boundaries on what they will and won’t download.

A lot of young people choose not to illegally stream Kiwi music and movies but overseas works are fair game.

That indicates they understand illegal streaming costs the artists. Or in the Duco case, the event managers.

But when it comes to sharing intellectual property, what about the people who tell me they loved my book? And they shared it with all their friends and they loved it, too.

That’s 20 people reading one book, meaning the booksellers and the author have missed out on 20 prospective sales.

And the people who read magazines while waiting at supermarket checkouts. It costs a lot of money to produce a magazine.

I guarantee there would be very few people who haven’t, when they think about it, stolen somebody’s intellectual property.

Being of the older generation, I can understand Lonergan’s fury.

But Duco, and any others who produce any form of entertainment, will have to work with the new platforms and come up with a new way of doing business.

They have to adapt or die, otherwise they will go the way of the dinosaurs.

I know people who watched the fight via an Internet backdoor that would simply have gone without had the opportunity not been there to do it.  $50 for something that could be over in less than 2 minutes is a lot of money.

And McIvor is on the same page as I am.  No matter the immorality of it, it is a reality.  And Duco will not be able to control it.  Fighting it will simply shift focus away from finding a different model.  The music and movie industries have had a lot of experience with this.  Lonergan should study and learn instead of trying to nail some people with a Sky sub and a cell phone to the nearest tree.

 

– Kerry McIvor, NZ Herald


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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