Technology keeps challenging traditional distribution models as Sky TV gets shafted, again

via Sky Sport UK

via Sky Sport UK

An illegal live video of Joseph Parker’s heroic victory over Carlos Takam has been viewed more than 100,000 times, prompting legal threats from promoters.

The Saturday night fight, which saw Parker beat Cameroon-born Takam in a close points decision, cost $49.99 to watch pay-per-view on Sky TV’s Arena channel.

But tens of thousands were able to watch for free after Facebook user BeastMoze broadcast Saturday night’s fight using Facebook’s live video function.

BeastMoze appear to have filmed the bout on a television set.

By Sunday morning, the video had attracted 112,000 views and nearly 1500 shares.On Sunday, Duco Events boss Dean Lonergan said anyone caught streaming the fight would face serious consequences.

“If we can find out who these people are we will track them down mercilessly, invoice them tens of thousands of dollars in payment for the theft of our licensed broadcast of the event, and if they don’t pay up we’ll look forward to taking them to court,” he said.

“People who thieve by streaming are nothing but lowlifes.”

People who watched the streamed videos were ultimately harming their favourite fighters, Lonergan said.

“It takes money out of Duco’s revenue streams, and obviously the more money we have, the more we can afford to pay Joseph Parker.”

Numerous other Facebook users streamed the fight using similar methods, but BeastMoze’s video was the most widely-viewed.

Sky TV were not immediately available for comment.

All it takes is for one person to re-broadcast a pay-per-view event using one of many free and low-cost apps.  How is the industry going to respond?  They’ll try to use a sledgehammer.  But that’s not worked in the past.  Tracking down the single person for a live event is going to be near impossible without some serious international resources.

The answer lies in delivering content without using a paywall.  Or, by delivering it as such a low cost as to be effectively free.

Licensing and distribution in a global market while using methods developed for books and CDs simply won’t work.

Until rights holders figure it out, this is just the start of their problems.   The whole media delivery system needs to be Freed.


– Jack van Beynen, Stuff

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

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