Proposed NZ media merger criticised by Rod Oram

Rod Oram doesn’t think that the proposed NZ media merger of NZME and Fairfax is a well thought out way to increase advertising revenue. He is concerned that it is more about convenience, taking away competition and reducing costs.

I think that he is right. It is more akin to boarding a life raft than it is to building a new transatlantic ship. An exclusively online media organisation that was free of all the costs and overheads associated with printing physical papers, and that had an out-of-the-box, non-advertising solution for revenue, is much more likely to succeed in the New Zealand market.

Liferafts. Avon Survival

Liferafts. Avon Survival

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