Non PC Media sites are as hot as the Auckland Housing Market

There is a reason why Whaleoil is so popular ?and is the number one blog site in New Zealand. ?Like Auckland houses, non-PC media sites are in demand. ?Readers are flocking to them because they are sick of the standard one-eyed fare from traditional media. For true media balance there needs to be both sides of the story. PC opinions need the counterbalance of sometimes “offensive” truth. The latest website to soar in popularity is

Breitbart News smashed company traffic records in July, generating 192 million pageviews, 31 million unique visitors, and 89 million sessions. Last month?s metrics pushed the conservative news giant to over one billion pageviews so far in 2016?a 28% jump in 30 days from last month?s previous record high.

?We set out to build a first-in-class media company that provides warp speed, on the ground reporting from anywhere in the world,? said Breitbart CEO and President Larry Solov. ?From London to Los Angeles, Jerusalem to the Rio Grande?Breitbart is there. These latest traffic metrics are further evidence that strategy connects with our massive and growing global audience.?

When the company re-launched its website in 2012, Breitbart generated roughly 12 million pageviews a month; today, it does 16 times as much traffic.

?What we are doing is unique in history: by breaking stories, setting narratives, and fostering intense community interaction, Breitbart News is singular in center-right media,? said Breitbart News Editor-in-Chief Alexander Marlow. ?Our team is operating at a very high level right now, and we?re just getting started.?

It is fascinating to see Breitbart being upfront about “setting narratives.” Of course that is what left-wing media do all the time. The anti-Israel narrative for example has been around forever and it is the reason why Whaleoil is so unique in New Zealand as we take the opposite stance. “Islam is a religion of peace” and “Muslims are victims” are two other examples of narrative spoon fed to us by the mainstream media every single day.

I was also very interested to see the mention of “community interaction’ as that is one of the strengths of our Whaleoil model. Unlike New Zealand media sites that have recently closed down the comment section because they are not prepared to moderate them, Breitbart ?like Whaleoil encourages responses from their ?audience ?and are prepared to put the time and effort into moderation.

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Of course it is not just in New Zealand that comment sections are being switched off.

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