Face of the Day


The lady in the photo is all for plain labeling on soft drinks.

A team of researchers surveyed 600 young people, aged 13-24, online to find out what impact plain packaging and warning labels would have on their buying habits.

It found that plain packaging and warning labels had a bigger impact than price on whether or not a young person would buy a particular soft drink.

Research leader Dr Cliona Ni Mhurchu said branding was a major factor in their decision making.

“In terms of preferences, we found that plain packaging and warning labels and pricing all significantly reduced the attractiveness of soft drinks for young people,” she told Nine to Noon.

“When we moved on to look a bit more closely at how likely were children and young people to buy these products, we found that the two interventions that had the biggest affects were plain packaging and warning labels, that they actually had bigger affects than pricing.”

Dr Cliona is another one of those “do as I say, not as I do” kind of academics.

I can assure you that even if Coke looks plain, I’d still ask for Coke.  No doubt about it.


Of course, the debate is already over.  If it works for tobacco, then the same argument works for anything else that ‘researchers’ find unethical or unhealthy.

The answer is to tax the fat bastard.  But no, that’s just too practical.



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