Hide: Union “Clicktivism” fails to fire


There was a time, not so long ago, when the unions could grind the country to a halt and drop a government to its knees. Not now. Their latest industrial action is to tweet a boycott of My Food Bag.

That you didn’t know demonstrates their puniness. That you don’t care, their patheticness.

And why My Food Bag? Well, it’s complicated.

My Food Bag gets its peas from Talley’s. And Talley’s own Affco. And Affco is in dispute with the Meatworkers’ Union.

So the Public Service Association that represents government workers wants you to ditch My Food Bag, so pressuring them to ditch Talley’s peas, so making Affco play nice with the Meatworkers’. That’s quite a few steps.

It’s actually amusing to see these keyboard warriors mistake the online echo chambers for real life.  

It’s the cardigan-wearing public servants trying to stir up trouble on behalf of their meatworker mates. And they are doing so through their media adviser lobbing tweets into cyberspace. It’s an extraordinary fall from power.

My Food Bag makes the softest of targets because its customers are tech savvy and online.

The company is new. And it’s easy for customers to drop. They are a soft target compared to supermarkets.

But still the boycott fizzled.

We live in a truly marvellous world. We can order our dinners nicely packaged and delivered to our door with all the ingredients and recipes.

We can do so from our phones in our pocket.

Our holidays are no longer destroyed by the Cook Strait ferry workers. Farmers are no longer held to ransom by union goons. We are more productive and more prosperous.

And just to remind us how marvellous things are the PSA demonstrates union puniness and patheticness by failing to tweet up a storm against My Food Bag.

More interestingly is that My Food Bag customers would be people with higher disposable incomes who are more likely to side with My Food Bag against bullying unions.

Gone are the days when these people would risk a punch-up on the picket line.

These days, they’ll just tweet until journalists get sick and tired of them and…

…hit Mute.



– Rodney Hide, NZ Herald

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.