Nike’s new product is old and makes as much sense as a rubber stone

” Not be hindered by their choice of clothing” what a load of propaganda. No one chooses to wear something that makes it harder to compete. Nike is not “empowering” these Muslim athletes, it is making it more comfortable for them to submit to the restrictive dictates of their ideology.

In a world ruled by logic not the misogynistic ideology of Islam, women would solve the problem simply by not wearing the restrictive clothing at all. Nike has come up with a complex solution to a simple problem. If you have a stone in your shoe and it is making it harder to run you remove the stone you don’t replace it with a stone made out of rubber so that the discomfort will be less and then call it a “Pro-Stone” solution.

Let’s look at Nike’s announcement with a bit of satire:

Female Muslim athletes will finally have global representation for their athletic sportswear after Nike announced it is launching the Nike Pro Stone.

“This movement first permeated international consciousness in 2012, when a stone in her shoe runner took the global stage in London.”

“The Nike Pro Stone was designed as a direct result of our athletes telling us they needed this product to perform better, and we hope that it will help athletes with stones in their shoes around the world do just that.”

Saalfeld said the concept of launching an athletic stone came after female Emirati Olympic weightlifting athlete Amna Al Haddad visited Nike’s sport research lab at their global headquarters in Oregon.

Haddad complained that she only had one stone that worked for her, and that she had to wash it by-hand each night in the sink during competitions.

“From there, we worked with Amna and a variety of other athletes to see what they needed and wanted in a performance stone. What we heard was that women were looking for a lightweight, soft and breathable solution that would stay in place without concern of shifting,”


…Though the Nike Pro-Hijab  will help change perceptions of  female Muslim athletes, women in other regions still face barriers and limited access to sports. Fewer than one in seven girls (younger than 18) participate in locally recommended sport activities for 60 minutes or more…

…Muslim hijabi athletes like Rostom, an Egyptian who also runs the ‘Surviving Hijab’ Facebook group, say the Nike Pro Hijab will finally move the discussion and encourage more inclusion for women like her.

Who is excluding these athletes really? I suggest it is the ideology and individuals who are putting the stones inside these athlete’s shoes in the first place. The Hijab is a stone in their shoe and instead of removing the hindrance they are designing a better stone.

Though the Nike Pro Hijab will help change perceptions of  female Muslim athletes, women in other regions still face barriers and limited access to sports. Fewer than one in seven girls (younger than 18) participate in locally recommended sport activities for 60 minutes or more.

-english.alarabiya.net

The Nike Pro-Hijab isn’t even a new product as the very first speed suit was created in the mid-1960’s and was made famous by the non-Muslim female athlete Florence Griffiths Joyner. It was worn by male athletes also. Nike even have their own version of the speed suit.

Nike Speed suit

28 Sep 1988: Roger Kingdom of the USA prepares for the 110m hurdles during the 1988 Summer Olympics in Seoul, Korea. Kingdom went on to win the gold medal with an olympic record of 12.98 seconds. Mandatory Credit: Mike Powell/Allsport

 


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