Oh dear, how sad, never mind. Snowflake boycott fails

The snowflakes thought a boycott of Ivanka Trump’s products might be a good idea, because they hate her father.

It turns out it didn’t work.

The Ivanka Trump brand had its best ever month in February, despite being dropped by Nordstrom and other national retailers for poor sales.

In an interview with Refinery 29, company president Abigail Klem said: ‘Since the beginning of February, they were some of the best performing weeks in the history of the brand.

‘For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.’

On Amazon, Ivanka has had the top selling fragrance for the past two weeks, new stock is frequently being added to her Zappos page, and on the London-based e-commerce startup Lyst has Ivanka as the eleventh best seller on the site for the month of February.  

That represents an increase of 346% from January, when the brand ranked at 550 on the site.   

‘We actually feel super optimistic because, I think, one, a lot of people support Ivanka, even across both political parties,’ said Klem, who is a registered Democrat.

‘And then I think a lot of other people feel like, Oh, I didn’t know Ivanka had a shoe line. Oh, I didn’t know she had a handbag line. And they’re buying it.’

There are no numbers however on in-store purchases of Ivanka brand merchandise, which is still carried by Macy’s, Bloomingdales and Dillard’s.

Over at Lyst meanwhile, shoes sold the best of Ivanka’s goods followed by dresses.

February was a roller coaster month for the brand, from which Ivanka stepped down in January one week before she and her family moved to Washington DC.

It all began when President Trump lashed out at Nordstrom for dumping his daughter’s clothing line.

‘My daughter Ivanka has been treated so unfairly by Nordstrom,’ the president wrote on Twitter last month. ‘She is a great person – always pushing me to do the right thing! Terrible!’.

The snowflakes failed at a boycott and succeeded in making Ivanka’s brand soar.

 

-Daily Mail

 

 


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