As predicted they are coming for your food now with plain packaging

Like night follows day what happens to the tobacco industry from health zealots migrates into the food industry.

They even call the food industry “Big Food” to label them like tobacco companies.

I warned people that with plain packaging coming in for tobacco the next step will be to attack food that some wowser thinks you shouldn’t eat.

Selling high calorie foods in plain packaging could help in the battle against obesity according to a leading researcher who has won a share of the most lucrative prize in neuroscience for his work on the brain’s reward system.

The colourful wrapping and attractive advertising of calorie-rich foods encourage people to buy items that put them at risk of overeating and becoming obese in the future, said Wolfram Schultz, a professor of neuroscience at the University of Cambridge.

“We should not advertise, propagate or encourage the unnecessary ingestion of calories,” Schultz said at a press conference held on Monday to announce the winners of the 2017 Brain Prize. “There should be some way of regulating the desire to get more calories. We don’t need these calories.”  “Colourful wrapping of high energy foods of course makes you buy more of that stuff and once you have it in your fridge, it’s in front of you every time you open the fridge and ultimately you’re going to eat it and eat too much,” he added.

Boyd Swinburn and Doug Sellman will have hard-ons for this.

It won’t be long before they are name-checked in NZ media as experts and suggest the same thing here…along with their proposals for punitive taxes against corporates selling foods they don’t agree with.

Of course, the real “Big Money” isn’t from food companies and lobbyists it is for the scientists who push these social and political agendas.

Schultz shares the €1m prize from the Lundbeck Foundation in Denmark with professors Peter Dayan, director of the Gatsby Computational Neuroscience Unit at UCL, and Ray Dolan, director of the Max Planck UCL Centre for Computational Psychiatry and Ageing. Together, the scientists unravelled how the brain uses rewards to learn and shape behaviour.

Meanwhile, they seek to silence critics who hold them to account for their public and political statements with dirty little expensive SLAPP suits. Lawfare is an issue now and defamation law is the front line.

 

– The Guardian

 


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