Our Western fashion designers are chasing the lucrative Sharia dollar

This one line from the article in Stuff sums up today’s reality.

But Lee argues if governments of Western countries can trade with the Middle East, then why can’t they make fashion for these countries?

Lee has a point. If our governments very own Murray McCully is prepared to sell the Middle East’s only democracy Israel down the river in exchange for the lucrative Saudi Arabian dollar then who are we to criticise our designers for bringing Sharia to the fashion world. Rename it ” modest fashion” and in no time you are making a fortune helping oppressed, subjugated women to feel that at least they no longer look like a garbage bag.

AUCKLAND, NEW ZEALAND - AUGUST 25: A model showcases designs by Carena West on the runway during 2016 New Zealand ...

GETTY IMAGES AUCKLAND, NEW ZEALAND – AUGUST 25: A model showcases designs by Carena West on the runway during 2016 New Zealand Fashion Week on August 25, 2016 in Auckland, New Zealand. (Photo by Michael Ng/Getty Images)


Isn’t the above burkini wear just lovely? I wonder if they got their inspiration from these?

Floral rubbish bags in campaign to keep CBD clean CREDIT: Pead PR

Since being featured on the runway, the $399NZD made-to-order burkini has garnered demand in New Zealand as well as from the UK and Middle East.

Clothing giants around the world are investing creatively and financially into the market of modest fashion.

Dolce and Gabanna's range of hijabs and abayas is a step towards catering to the multibillion dollar market

Dolce & Gabbana Dolce and Gabanna’s range of hijabs and abayas is a step towards catering to the multibillion dollar market

The fashion aesthetic growing in popularity caters to a large market of shoppers, particularly Muslim.

West said despite the political atmosphere her design was well received.

“It is in the company’s best interests to adapt to the changing market and include these products in their collections.”

…New Zealand has a population of over 46,149 people affiliating with the Muslim religion according to the 2013 Census, a number that grew by 28 per cent from 2006.

Despite West’s move to feature a traditionally Muslim item of clothing in a predominantly Western society, this trend hasn’t been picking up as quickly in New Zealand.

Senior marketing lecturer Mike Lee explained this could be because it is a contentious topic.

“I think people have been avoiding it, because it’s such a touchy topic.

“No one wants to be the first to dip their toe in the market in case it gets bitten off because it can be any number of opinions for or against.”

Many launches of modest fashion campaigns including West’s burkini have received some backlash on social media accusing designers such as those of Nike of supporting the suppression of women.

…Aside from clothing, brands are also subtly incorporating multicultural elements into their traditionally Western background, such as selling oudh, a strong musky Arabic perfume.

Kiwi designer West believes as New Zealand continues to evolve and accept multiculturalism retailers here will also follow suit.

“I think that New Zealand is a brave and innovative country, and I’m sure we will see more and more development around these ideas in the next few years.

Brave and innovative? I’d call it naked financial self-interest where principles can be bought and equality sold down the river in exchange for the almighty Sharia dollar.

“You can’t pretend that globalisation doesn’t exist!”

Besides, by any standard, a trend worth $500 billion is anything but modest.

 – Stuff

Here in New Zealand we have activists not wanting their Kiwi Saver dollars to be invested in companies that have any involvement in making weapons. I personally find so-called “modest fashion” as repugnant as they find weapons. Weapons can be used to protect lives as well as to take them. ” Modest clothing” however is the fashion equivalent of a ball and chain.

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