They don’t like us selling our water, what about our air?

New Zealand is not the first country to sell its air. Polluted China has been purchasing fresh air for a couple of years now. We have already had a debate on the bottling and sale of New Zealand water. I wonder if people are now going to make a fuss for similar reasons about our air being collected?

A Canadian company selling air bottled in a ski resort says it’s now seeing huge demand from Chinese customers… Northern China is often cloaked in smog, especially during the cold winter months when homes and power plants burn coal to keep warm. Last week, Beijing issued its first ever red alert because of poor air quality, closing schools and restricting traffic.

…”If China can import food, water, why shouldn’t they have the right to import air?”

-CNN

It might not seem like much of a bargain – $35 for a can of nothing.

But for those suffering through China’s oppressive smog seasons, cans of mountain-fresh Kiwi air are worth every penny.

The product may sound like a joke, but Massey University marketing lecturer Henry Chung said there was huge demand for canned air in China.

Airteroa sells cans of Southern Alps air for $35 a can online. Photo / Supplied

“People are sick of the pollution. A lot of people get asthma, a lot of people even get lung cancer. Anything that can help ease that will be very popular.”

…To use the product people attach the can’s lid, which doubles as a face mask, to the can’s nozzle and push down to release a breath of fresh air.

At first Chung thought the idea seemed crazy – but in fact it proved to be very popular among Chinese people with medium to high incomes.

…Dill-Russell called what he does “air farming”.

Unwilling to give too much of his “trade secrets” away, Dill-Russell simply said he sends mobile canisters out to various South Island locations to gather air.

…Air is collected into a high-pressure vessel and transported back to Airteroa’s base in Christchurch, where the air is redistributed into low-pressure canisters.

The cans sell online for $35 a pop, each containing between 120 and 150 breaths.

Dill-Russell’s biggest market was China, but there was also growing interest in Korea and India, he said.

…Rival companies were popping up all the time, comparing canned air’s rising popularity to bottled water’s success before it, Dill-Russel said.

“When we first started people were seeing it as a bit of a gimmick, but now … it’s becoming a bit of a market.”

– NZ Herald


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