Kelloggs have learned that business and politics don’t mix

It is always a bad move to make use of your business to make a political statement because you immediately remove a large chunk of your client base. To go political when your business is already struggling is madness as Kellogg’s has found out the hard way. Conservatives eat cereal too so when Kellogg’s made a public spectacle out of their decision to pull advertising from conservative new media company Breitbart News there was a serious backlash.

Troubled cereal giant Kellogg’s is continuing its reductions by shedding almost 300 more jobs, this time at facilities in New York.

…The layoffs at the Batavia trucking station is part of the mass layoffs announced this year in a move meant to staunch the financial bleeding the company has experienced the last few years.

…It has been more trouble for a company that has been struggling to stay afloat during the last few years. With its brand name falling in the eyes of consumers and mass layoffs, Kellogg’s has initiated a massive effort to scale back its expenses.

The moves come after Kellogg’s decided to cut its advertising with Breitbart News at the end of 2016, directly snubbing Breitbart’s 45,000,000 readers.

In November, Kellogg’s said Breitbart News’s conservative readers are not “aligned with our values as a company.”

While the decision by Kellogg’s to cease advertising made virtually no revenue impact on Breitbart.com., it did represent an escalation in the war by companies like Target and Allstate against conservative customers whose values propelled President Donald Trump into the White House.

-Breitbart.com


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