Legal action part of Sky TV’s death rattle

Sky Television wants to split into two its legal action against New Zealand’s major news organisations for an alleged breach of copyright law.

The allegations stem from the use of up to 4000 rugby, Olympic Games, and other sports highlight videos by TVNZ, Fairfax, Mediaworks and NZME.

The case could set a precedent for how New Zealanders access their online sports news.

Sky hopes to split a trial as it seeks damages from claims of a loss of subscribers and advertising, as it identifies which clips it alleges have breached its copyright.

Sky’s counsel Julian Miles, QC, said at the High Court in Auckland this afternoon that it would take about six months, at great cost, to analyse each clip individually.

He argued the court should use a collection of clips which represent the alleged offending.

However, lawyers representing the four major media companies suggested each clip needed to be analysed individually to identify which specific videos may have been in breach.

Fair use applies up to a point.  But Sky TV feels that showing all the tries and not the rest of the game is basically just stealing all the exciting stuff and leaving out the boring bits.  

Miles submitted that the “real issue here is the determination of liability”, and later added any damages as a result of the alleged offending will continue into the future.

“I accept that it is an ongoing issue, it’s an industry issue … but the alternative is too horrific.”

He said it would be “irresponsible” of Sky if it did not address the issue of alleged copyright infringement.

“TVNZ clearly has a policy of running two or three clips per [rugby] game,” he told the court.

Sky and the media companies disagreed over whether the videos should be classed as news or entertainment.

“I hold that these were not information [in a news sense] but entertainment,” Miles said.

Justice Paul Health said a Rugby World Cup final could be viewed differently by different parties.

He said it may be argued it was news who won the game, but the game itself could be classed as entertainment.

It doesn’t matter in the end as Sky TV is on a downward spiral.  But the legal precedent they are paying for will affect the rest of the media, including this blog.


– NZ Herald

Do you want ad-free access to our Daily Crossword?

Do you want access to daily Incite Politics Magazine articles?

Silver Subscriptions and above go in the draw to win a $500 prize to be drawn at the end of March

Not yet one of our awesome subscribers? Click Here and join us.

As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.