Stuff takes on NZ Home and Garden magazines

Stuff has introduced a new section called Homed to their website and it is bound to affect the bottom line of New Zealand’s glossy page magazines. We are already getting the news for free and now they have introduced what can only be described as a free online home and garden magazine. I used to buy a home and garden magazine every week with my groceries when I was newly married and looking for inspiration when doing up our home. They are not cheap but I would pore over every article looking for ideas. The abundance of gorgeous interior shots was the biggest draw card and now Stuff is giving all that away for free. I don’t imagine that magazines like NZ House and Garden and Your Home and Garden will be thrilled that Stuff is stomping all over their territory. The Homed layout is almost identical to the layout of traditional Home and Garden magazines.





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