Yesterdays papers: Nelson Mail to reduce circulation

The Nelson Mail looks set to follow the Marlborough Express in cutting its circulation to fewer days each week.

The move comes just two weeks after the Commerce Commission denied a merger between the Mail’s owner, Fairfax Media, and NZME.

Fairfax announced today it would consult the Nelson community for feedback about what it wanted from its local newspaper.

Fairfax Media South Island editor Joanna Norris said it was likely the changes would be similar to those made to another Fairfax-owned paper, the Marlborough Express, which in May shifted from five days a week to three.

“So, a morning newspaper several times a week, probably four times a week, and also news right throughout the day on digital platforms … It is possible there will be some job losses. We simply cannot determine what the level of resource will be until we know what the publishing model is.”

In addition, the printing of the newspaper would shift from Nelson to a plant in Christchurch on 29 June, Mrs Norris said.

I’m not saying that the rot would not have happened at all, but both the Mex and the Nelson Mail were run by left-leaning editors for quite some time and that started the decline in subscriptions.   People paying for newspapers tend to be older, conservative and have the kind of disposable income to pay for something frivolous like a newspaper.

Writing for a younger audience, for a left-leaning audience, for an audience that doesn’t actually buy newspapers continues to be a stupid business model.   The most successful regional papers deliver what their readers want.



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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

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