They can huff and puff but they cannot blow Breitbart down

The attacks on Breitbart by the MSM have been relentless. The MSM still refer to it as an alt-right site and I am sure that they will continue to do so even as Breitbart continues to soften its activist image by firing Breitbart journalists who are attacked by the MSM for their personal opinions. The MSM say that Breitbart is misogynistic and accuse it of racism and sexism while Breitbart makes moves to make its content more mainstream.

In the past, the MSM have attacked Breitbart’s former chairman, Stephen Bannon as an anti-Semite despite the fact that Breitbart News was founded 10 years ago to be “unapologetically pro-freedom and pro-Israel.” Bannon’s Jewish staff at Breitbart strongly refuted this slur but the MSM continues to use it.

The attacks have taken a toll and an article in the Washington Post claims that Breitbart is in big trouble but Breitbart has a house built of bricks that many people do not know about. It is this solid foundation that allows Breitbart to continue despite slashed advertising revenue and significantly lower readership.

The number of advertisers on the alt-right site has dropped 90 per cent in recent months, from 242 in March to 26 in May, according to data from MediaRadar, a New York firm that tracks online advertising…

“Liberal activists want to destroy Breitbart, but we won’t be cowed,” the foundation’s president Tom Fitton said in an intervie…More than 2,200 companies, including Audi, Harris Teeter, Ethan Allen and Lyft, have asked third-party vendors to pull advertising from the controversial site in recent months, according to Sleeping Giants, an anonymous activist group that is tracking online data.

…“This is a good example of how advertisers have been suddenly shoved into the polarized political landscape,” said David Carroll, a professor of media design at the New School in New York. “It’s a post-election reality the industry was not prepared for.”

…“Breitbart’s advertising has collapsed,” said Todd Krizelman, co-founder and chief executive of MediaRadar. “Most political sites are making less money today than they did a year ago because of the election cycle. But they’re not down 90 per cent, I can guarantee that.”

The number of visitors to has also taken a hit, tumbling 53 per cent since November, to about 10.8 million unique visitors in May, according to ComScore. (Web traffic to The Washington Post, meanwhile, is down about 24 per cent in the same period.)

…Breitbart staffers told Fox Business in February that the pullback in advertising has taken a toll on the site.

“People at the news outlet say that an effort is underway to make Breitbart more mainstream, by hiring reporters to cover news and devote less space to political commentary that has been its forte,” Fox Business reported. “People inside Breitbart say while the website may in fact be profitable, it is also suffering from a business standpoint with advertising dollars shrinking significantly.”

But it may be immaterial, said Jeff Jarvis, a journalism professor at the City University of New York.

“If Breitbart lost every single penny of advertising tomorrow, it probably wouldn’t matter,” Jarvis said, adding that the site is backed by billionaire Roger Mercer. “Quite the contrary: It would probably be a badge of honour.”


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