There is no Jacinda Effect

There might be a Moroney Effect but it is apparent that there is no Jacinda Effect.

Labour’s deputy leader Jacinda Ardern has opened up about the stresses and anxiety of politics, as a new poll has her popularity dropping.

Ms Ardern has graced the cover of Next magazine and in an interview has spoken of the “pretty big weight of responsibility” since taking the leadership role.

“I’m constantly anxious about making mistakes. Everything in politics feels so fragile,” she told the magazine.

She was interviewed at her home, which she shares with former TV and radio presenter Clarke Gayford.

“I do live in constant fear of what might be. Clarke really tries to pull me back from the precipice of anxiety a lot, but it’s just who I am,” she says.

Ms Ardern says the pressure and anxiety has ballooned since she took over as second in command, adding that it would be unmanageable as leader.

“I hate letting people down. I hate feeling like I’m not doing the job as well as I should. I’ve got a pretty big weight of responsibility right now; I can’t imagine doing much more than that,” she says.

“When you’re a bit of an anxious person, and you constantly worry about things, there comes a point where certain jobs are just really bad for you.

“I just feel like there’s more people to let down now. I do feel an enormous amount of pressure because I know there are lots of people who don’t want me to screw up, and there are just as many who would really love it if I did.”


The revealing interview comes the same day as the latest Newshub-Reid Research poll shows her popularity plummeted by nearly 4 percent.

Ms Ardern has come in fourth in the preferred Prime Minister stakes, dropping behind her leader Andrew Littlewhom she edged out in March’s poll.

Ms Ardern has dropped 3.9 percent since then and she now sits with 6.6 percent support as the preferred PM.

Jacinda Ardern is a genuinely nice person, she is needed to soften up the awful public perceptions of Andrew little, but it simply isn’t enough.

Labour are so shallow that they think interviews and covers of women’s magazines is going to get them over the line, but it is obvious that there is no such thing as the Jacinda Effect.

Little is still third in the Preferred PM stakes…not the right place to be to even pretend that he can become Prime Minister.




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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.