Word of the day

The word for today is…

puffery (noun) –  Exaggerated praise, especially when used in publicity.

Source : The Free Dictionary

Etymology : The word puffery has always meant “excessive, fulsome praise.” In the US puffery has legal or quasi-legal status. In 1957 the Federal Trade Commission (FTC) said that puffery was “frequently used to denote the exaggerations reasonably to be expected of a seller as to the degree of quality of his product, the truth or falsity of which cannot be precisely determined.” And in 1984 the FTC stated that puffery, e.g, all that French on a restaurant menu, does not authorize enforcement by the FTC: “The Commission generally will not pursue cases involving obviously exaggerated or puffing representations, i.e., those that the ordinary consumers do not take seriously.” Puffery entered English in the 18th century.


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Peter is a fourth-generation New Zealander, with his mother’s and father’s folks having arrived in New Zealand in the 1870s. He lives in Lower Hutt with his wife, three cats and assorted computers.

His work history has been in the timber, banking and real estate industries, and he’s now enjoying retirement. He has been interested in computers for over thirty years and is a strong advocate for free open source software. He is chairman of the SeniorNet Hutt City committee.

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