Candidates flee Labour’s toxic brand

You know a party’s in trouble when their own candidates stop using the party branding. We saw it last election with the Labour Party and Clayton Cosgrove. Now check out Labour’s Tamati Coffey in the Waiariki electorate.

In 2014 everything was red with Labour front and centre.

Three years later the office is gone, the red is gone, and there isn’t even “Labour” on his car.

So, does Tamati think his own personal brand is stronger than the party’s, or as a candidate has he realised how toxic Labour’s brand is among his constituents?

Neither option is a good sign for the party faithful.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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