Fashion houses are Oppressionwashing for the Islamic dollar

Pink-washing is defined as the practice of a state or company presenting itself as gay-friendly and progressive, in order to downplay their negative behaviour. With this definition in mind, I have come up with a new term to describe the push for so-called ” Covered up” or ” Modest” fashion” that has been driven by the Islamic dollar. Oppressionwashing is the practice of a state or company presenting itself as being  women-friendly and progressive in order to downplay the oppression of women that is behind the demand for their ” Covered up Fashion”

Sharia law with all its restrictions on women’s rights and lives has infiltrated the fashion scene and designers are more than happy to cover up their models if the price is right. It is Oppressionwashing which is an attempt to glamourise misogynistic Islamic law.


[email protected] Maria Alia shows off her superior modest city style wearing Peter Pilotto in New York City.

…Guenez launched The Modist in March 2017…the online store is primed to reach a worldwide audience of women who prefer their fashion a bit more covered-up.

You won’t find any crop tops, shorts, spaghetti straps or (ahem) backless gowns.

… “Really it’s ‘little-m‘ modest,”…I enjoy buying for a woman who doesn’t necessarily identify as modest or not; she just likes the look.”

What a fantastic example of oppressionwashing. Guenez has described restrictive clothing as just another identity option. A woman according to her can now identify as “modest” which is a progressive weasel word to avoid saying, Muslim woman. I wonder if this photo below is an example of “big-m‘ modest?

An example of ‘BIG -M’ covered up or modesty fashion?

The site launched with a stable of 75 brands… The pitching process involved a good deal of visual-assisted education about modesty.

“Visually-assisted education about modesty” is more oppressionwashing weasel words. Here is an example of visually-assisted modesty education.


For fashion undoubtedly is in the midst of a modest moment. The covered-up vision of beauty that Valentino pioneered has infiltrated every corner of the industry…

…Clearly, some of this shift stems from brands’ growing awareness of the importance of the Muslim fashion market

Some? Who are they trying to kid? This “covered up” fashion is solely driven by the Islamic dollar.

– it’s projected to increase to $672 billion by 2019, according to a report from Thomson Reuters. Dolce & Gabbana introduced a line of hijabs in 2016, and Mango has quietly built its special collection for Ramadan into an impressive offering over the past 10 years.



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