Did Labour get ripped off by their ad agency?

Yesterday I wrote about Labour outsourcing their advertising to Aussie crowd Moss Group.

NBR reported:

Labour general secretary Andrew Kirton says Moss Group had decided to expand into New Zealand and “we were very happy with their approach, which uses real empirical research on where we think voters are at compared with what we want to portray and our value and policies and a real no-nonsense approach to getting those messages across.”

‘Politics and voting are different from selling toothpaste. Consumers or voters have one dollar to spend on one day compared with a marketing campaign in a traditional sense where you start buying things over a period of time,’ he added.

Moss claims to have been pivotal in several Australian Labor campaigns including the 2017 West Australia election where Mark McGowan won for WA Labor. The agency, which specialises in political ads, completed the federal election campaign for Bill Shorten and the Federal Labor Party.

It appears that the Aussies may have dudded Labour in the process. This is WA Labor’s website. Look at the slogan:

Looks like the fresh approach doesn’t apply to their ad agency, or indeed their campaign ideas.

Yep, Labour’s fresh approach is rather stale.

You can’t make this stuff up. They have so little money, they are probably not in the market for a bespoke campaign.

Sad really.

UPDATED – A reader comment inspired the new image at the top of the post.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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