Will these signs win Labour the election?

Labour has released their new signs for the election:

While it is all about Bill English for National’s campaign, Labour is steering clear of a strictly presidential campaign by featuring both leader Andrew Little and deputy Jacinda Ardern in its election material.

Labour’s newly released hoardings appear to be aimed at harnessing Ardern’s popularity and high-recognition factor as Little struggles to make headway in the polls – Ardern is nipping at his heels and has even overtaken him in some polls.

Labour also believes Ardern complements little – balancing out his more serious, older image.

There will be little to no advertising featuring Little alone – Ardern will also feature in the television ads with him.

Ardern replaced Annette King as deputy in March and Little said it was because of her ability to reach a group of people the party needed to connect with better – young and urban.

Labour’s slogan of choice is ‘a fresh approach’, which Labour claims highlights the difference between itself and the ‘stale’ third-term National Party.

There is no evidence that there is a “Jacinda Effect”, if there is it is negligible. The slogan though, is open to destruction…

Then there is the accusation that the photos are shopped to make Andrew Little appear like John Key.

There certainly isn’t resemblance to the real Andrew Little:


-NZ Herald

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.