Controversy: Christchurch City Council’s contempt for citizen cash

What’s in a name? When it comes to the new central library, it is $14,650.

The Christchurch city council spent that much hiring an external creative agency to come up with a name for the library being built on the corner of Gloucester St and Cathedral Square.

It hired Plato Creative earlier this year to determine a suitable way to name the facility, and to come up with an English descriptor. It cost $14,650.

It recommended the English descriptor be A Place of Discovery, which would be used mostly for communications and marketing.

City councillors on Thursday decided to call the library Tūranga, the name gifted by Matapopore Charitable Trust and Ngāi Tūāhuriri.

While most city councillors were happy with the Maori name, they did not seem fussed with the English descriptor that Plato Creative came up with.

They decided to officially call the library Tūranga, and have further discussion about the English descriptor and how it would be used at a later date.

Plato Creative did desk research to see examples of names and “brand identity” for libraries here and overseas.

$14k to do “desk research”.

That’s beyond shameful.   Anyone who would like to do some googling for the CCC can expect to be paid $14k, only to have their work ignored because some Maori word was…

…and I insert a deliberate pause here for effect…


They got a free Maori word?  AND they paid $14k to some “creative” people to search the Internet.

People of Christchurch, we had some self pity with Phil Goff, but congratulations – you’ve just taken the lead with the most useless City Council in New Zealand.


– NZ Herald

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