Gareth Morgan asks: Help Us Move Forward. Simon Lusk responds

Gareth Morgan- PHOTO-facebook

Dear Gareth

Thanks for your email asking for feedback about the TOP campaign.

You may not be aware but I offered to peer review your campaign, and given I have a post graduate qualification in campaigning and nearly two decades of campaign experience you may have thought a peer review from a practitioner would help you understand what happened on your campaign.

Apparently there is no interest in TOP having a peer review though. I am left to conclude that using evidence based campaigning is not something you are interested in. I can only assume this is because you lack the intellectual rigour to apply the same standards to campaigning as you do to policy development.

This is a shame. There is a clear role for evidence based policy development in New Zealand politics. Yet for some reason you seem to be adamant that you will run campaigns your way, without a proper, rigorous and intellectually sound understanding of campaigning.

As profoundly disappointing it is to see evidence based policy not have any influence on New Zealand politics, it is even more disappointing that a man who from outside appears to believe in intellectual rigour in policy does not comprehend that a failure to run an evidence based campaign leads to the kind of result you got on the 23rd of September.

In any case so other less intellectually rigorous, wealthy politicians decide to take your path they will be able to read my short campaign book, part of the Paid to Win series entitled “Ego, Money & Losing Campaigns”, with the sub title – Lessons from Colin Craig, Kim Dotcom & Gareth Morgan. It is going to consider the thesis that the more money an individual has the more useless he is at campaigning. I’ll forward you an autographed copy when it is complete.


Simon Lusk

Simon is barking up the wrong tree.  Gareth clearly fails my “no dickheads” rule.  This campaign was all about Gareth.  The sad thing is that he can’t see it.   Just like Colin Craig couldn’t.

If you have money, and you want to cause political change in this country, the second worst thing you can do is to start a party.  The worst thing you can do is to head it up yourself.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.