Nats attack cleared after whinging lefties moaned to BSA

Some lefty moaner complained to the Broadcasting Standards Authority over National’s effective attack ad, and failed to get a ruling in their favour.

The Broadcasting Standards Authority says a National Party election advertisement with the tagline ‘Let’s tax this’, parodying Labour’s campaign motto ‘Let’s do this’ does not breach the Election Programmes Code.

The BSA has not upheld a complaint that the ad was inaccurate and misleading.

The authority found that the advertisement “promoted National’s views of Labour’s various tax announcements and, in critiquing those announcements, contrasted National with the Labour Party, with the aim of promoting its own party”.

As such, the advertisement promoted the political opinions of National regarding Labour’s policies rather than making assertions of fact, the authority said.

The BSA said it considered whether the advertisement breached the standard under the Election Programmes Code, which requires factual information to be clearly distinguishable from opinion or advocacy.

It noted that the standard is aimed at ensuring that political parties and broadcasters take care not to mislead viewers by presenting political assertions as statements of fact.

The authority said it was satisfied that it would be clear to viewers that the election programme was a campaign advertisement for the National Party, which clearly advocated National’s own views on Labour’s tax policy in an effort to convince voters to vote for National.

“We consider it would have been clear to viewers that the advertisement did not contain factual information, but rather National’s own analysis of Labour’s comments, policies and tax announcements,” it said.

Now everyone will be reminded about this, so whoever it was who complained just ensured even more people will watch it. Well done, fool.

For good measure, here is the second attack ad:



Do you want:

  • ad-free access?
  • access to our very popular daily crossword?
  • access to Incite Politics magazine articles?

Silver subscriptions and above go in the draw to win a $500 prize to be drawn at the end of March.

Not yet one of our awesome subscribers? Click Here and join us.

As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.