Facebook’s advertising claims don’t add up

I have found Labour’s missing millions, they are all using Facebook in the USA.

[…] Facebook claims that their advertising can reach 41 million adults in the U.S. between the ages of 18 and 24, however, U.S. Census data states that the total population of adults between 18 and 24 in the country is only approximately 31 million.

[…] Facebook said in a statement to AdWeek, “Reach estimations are based on a number of factors, including Facebook user behaviors, user demographics, location data from devices and other factors. They are designed to estimate how many people in a given area are eligible to see an ad that a business might run. They are not designed to match population or census estimates. We are always working to improve our estimates.”

Facebook’s numbers still don’t add up, with the company claiming that their advertisements can reach approximately 60 million adults in the U.S. between the ages of 25 and 34, but the U.S. Census total for that demographic is 35 million. According to the new report, Facebook’s ad reach numbers and the U.S. census data for Facebook users aged between 18 and 34 is “much more pronounced within the 10 most populous cities.” Facebook’s estimated daily reach is also between two and twelve times larger than what is to be expected “based on basic media math.”[…]

Clearly, Facebook has an over-inflated view of its own self-importance.  Add these screwball eyeball numbers to the claim that, in amongst $US10.29 billion of ad revenue,  a mere $US50,000 worth of advertising placed by some shadowy front for the evil Russians swung the whole US election and you have some full blown delusional thinking going on.

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This post was written by Intern Staff

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