The attack on the traditional family isn’t a myth

Cooking, cleaning mums will be banned in advertisements across the UK from next year, following a study which claimed traditional gender roles are “harmful and outdated”.
The decision to tighten regulation was announced by the Committees of Advertising Practice (CAP) this week, after a report published in summer identified gender stereotypes in adverts as a driver of inequality between men and women.

“Wherever they appear or are reinforced, gender stereotypes can lead to mental, physical and social harm which can limit the potential of groups and individuals,” the Advertising Standards Agency (ASA) alleged in its study.

Yet I have read studies that show that women statistically report higher levels of happiness in traditional gender roles. I have also read plenty about sad, single women who complain that there are no good men left out there who want to make babies with them.

Depictions deemed problematic include “family members creating a mess while a woman has sole responsibility for cleaning it up”, and adverts which “[suggest that] a specific activity is inappropriate for boys because it is stereotypically associated with girls, or vice-versa.”

Yet stereotypes about gender roles are used to abuse young children by declaring them to be transgender if they dare to express an interest in activities, clothes or toys of the opposite sex. It is these very gender roles that are being used to justify pouring puberty-stopping hormones down the throats of young children who just want to be themselves.

Nanette Newman, an actress who appeared in 1980s Fairy Liquid commercials, told the Daily Mail the ban is “ridiculously over the top”.

“What a bizarre world we live in where the adverts I starred in might today be considered harmful, yet it’s considered perfectly acceptable for women to be shown on mainstream TV having sex,” she told the Mail.

[…] Breitbart London reported in August a major survey of major advertising companies in Britain which found that businesses are over-representing ethnic minorities and homosexual in their marketing in order to ward off accusations of bigotry.

The majority of 500 advertisers surveyed admitting producing campaigns which featured same-sex couples and non-traditional families even if doing so clashed with their brand identity, while half of respondents reported using fewer white people, who they said no longer represented “modern society”.

Campaigners last week demanded toy retailers reboot their catalogues to depict a world in which boys are as likely to play with dolls as girls, after a study on Christmas toy catalogues found girls were nearly seven times more likely to be shown engaging in activities linked to caring or nurturing than young boys.

This is more anti-science nonsense that ignores that women are wired differently to men.

Hoping to socially engineer a future in which men and women are indistinguishable, the Let Toys Be Toys campaign claims that presenting play in a way that suggests some activities are linked more to boys or girls inflicts “long-lasting” harm on children.

Traditional families are being smeared as being harmful to children yet as the traditional family has broken down problems in society have increased not decreased.

While Let Toys Be Toys insists that gender stereotypes are “tired and out of date”, research suggests that the sexes have a biological predisposition to certain toys, with children as young as nine months-old preferring toys specific to their gender.

The trend has also been seen in other primates, with scientists having observed that male rhesus monkeys preferred to play with wheeled toys, such as toy trucks over plush dolls, which were preferred by the females.


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If you agree with me that’s nice but what I really want to achieve is to make you question the status quo. Look between the lines, do your own research. Do not be a passive observer in this game we call life.