National launch negative campaign: Let’s Undo this

E-mail from Simon Bridges


We’ve come a long way together over the last nine years. Our families, our communities, and our businesses have worked incredibly hard to turn NZ into the confident and prosperous nation it is today.

Sadly, we are just over 50 days into this new Government and we’re already seeing an increasing pattern of u-turns, conflicting statements and broken promises.

National is ambitious for the future of our country. We want to help build on our successes by delivering more jobs, lowering taxes on hardworking kiwis, and solving some of the most complex social issues our country faces.

But the new Coalition’s inability to organise itself, along with its clear practice of not sticking to its word, is putting that at risk. They’re trying to put a handbrake on the ambitions on New Zealanders. You deserve better. So Let’s Undo This.

Bill English and National left New Zealand in good shape, with a strong and resilient economy, low unemployment, and the Government’s books in surplus.

The Coalition has a great opportunity to build on those strengths and take New Zealand forward.

Our job now as the Opposition is to hold them to account and ensure they stay on a positive track.

We’ll happily support the Government on issues that will deliver in the best interests of New Zealanders. But we’ll be fighting hard to oppose them if they’re going to try to knock New Zealand off that positive track.

So today we’re launching our Let’s Undo This campaign. It details all the back-tracks the new Government has undertaken so New Zealanders can be better informed about how this Government is performing. They don’t want to measure their performance, so we’ll do it for them.[…]

With the help of a Whaleoil reader a couple of weeks ago we created an excel spreadsheet that we are using to keep track of the government’s promises.

screenshot-Whaleoil spreadsheet

It seems that National are doing the same and are going to run a negative campaign by measuring the government’s performance and pointing out every promise they have failed to deliver on.

screenshot-Whaleoil spreadsheet

What do you think of National’s campaign name, Let’s Undo this?


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If you agree with me that’s nice but what I really want to achieve is to make you question the status quo. Look between the lines, do your own research. Do not be a passive observer in this game we call life.

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