Whaleoil now has a full set of armour: WE DID IT!

Back in November 2016 we launched the Whaleoil Bronze subscription and I set myself a financial goal. I used the idea of a Whaleoil suit of armour to help visualise our progress towards the target of no longer being dependent on advertising revenue for our income and today I am THRILLED to announce that today we have achieved that goal!

Piece by piece we purchased the imaginary armour components. Each piece was “purchased” with a set number of subscriptions. When they were achieved I would announce that we now had a helmet or a pair of Tassets for example. This wasn’t as simple as you would think as we could reach a goal of say 300 subscriptions and then have ten cancellations so it would take another ten subs just to maintain the level we had achieved. To keep the number of subscriptions increasing month by month has been a real achievement.

As we piece by piece constructed our set of armour we asked our new subscribers why they had chosen to subscribe.

82% of readers who completed our subscription survey said that their main reason for subscribing was that they wanted to support Whaleoil financially. The second most popular reason was 62% I want Whaleoil to grow and to be able to offer more services and the third was 59% I want to protect Whaleoil from attacks on ad revenue.

Well, Whaleoil family you have done all three. Thanks to your subscriptions the Whaleoil of 2018 is offering more services and has more ideas in the pipeline. It is no longer dependant on ad revenue so boycotters and mischief makers no longer have the power to shut us down by cutting off our only source of income.

Now I promised you all I would stop asking for subscriptions once we achieved this financial goal so I will no longer be asking for pieces of armour.

Nope instead what I want now is a horse!

And a sharp pointy thingy like this guy is using

And more horses with more knights and even sharper pointy thingys…

Just kidding…

THANK YOU, one and all for your loyal support of Whaleoil. It is a great feeling knowing that unlike other conservative sites we cannot be held hostage by attacks on our advertising revenue.

Unlike Breitbart we are not dependant on a wealthy financial backer so we are free to write what we want to write and Cam cannot get fired as Editor because our wealthy donor isn’t happy with what he is saying or because he upset the Prime  Minister.

The only people we have to please are you, the Whale Army and we will continue to do our very best to stimulate, inform, challenge and entertain you in equal, measure. Thank you for your vote of confidence.

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If you agree with me that’s nice but what I really want to achieve is to make you question the status quo. Look between the lines, do your own research. Do not be a passive observer in this game we call life.