Newshub label fat people as “vulnerable”

If you are overweight and like donuts then be aware that you are now a member of yet another victimhood group if Newshub is to be believed. Apparently, when you eat too much of the wrong things and exercise too little it affects your brain and turns you into a victim, incredibly vulnerable to exploitation by a franchise that sells delicious donuts! Those extra kilos magically take away your ability to reason and to make adult choices for yourself.

A major American donut juggernaut is being accused of deliberately exploiting some of our country’s most vulnerable people.

Krispy Kreme opens the doors to its first Kiwi store in February, in the middle of the most obese area of the country, South Auckland.

It is a business. They did their market research and opened where they are most likely have an excellent turnover. When my friends more than twenty years ago wanted to build a Resthome they bought a map and put pushpins in all the areas of Auckland that had resthomes. They soon saw which area had a shortage of Resthomes and so bought land and built there.

The store is set to open with a bang in Manukau with a free donut launch party and a 24/7 drive through, tactics that Auckland University obesity expert Boyd Swinburn says are intended to target those most at risk of obesity.

To use Swinburn’s academic logic building a Resthome in an area where there is a shortage of rest homes is deliberately exploiting elderly people in the area who otherwise would have had to be housed away from their families in another area far away. Choosing to launch a business where there is a demand for your product or service is good business and only an academic with an agenda would call it exploitation.

“This is pretty standard practice for American fast food chains,” he told Newshub.

“They have a product they’ve refined over many years, high in fat, high in sugar and super palatable. Then they target vulnerable populations.”

Here in Whangaparaoa when Sushi seller and franchise St Pierres opened last year they opened with a free pack of Sushi launch party. I popped by with my daughter who loves Sushi but the long line, snaking outside the shop put us off. We love Sushi but not enough to wait for 20 minutes to get a free pack.

This kind of advertising then is clearly a common method and is not unique to fast food chains nor aimed at only obese people. Everyone likes free food and if they like the free taste they are likely to come back and pay.

I would like Swinburn to explain why being fat makes a person vulnerable. Why is the academic so keen to treat adults like infants? Living in South Auckland and being obese doesn’t turn a person into a vulnerable victim. This is prejudice of the academic kind disguised as concern with no doubt a sugar tax agenda.

Per 100 grams, the famous original glazed donut has almost three times the fat of a McDonald’s hot fudge sundae. It also contains almost 40 percent more carbohydrates, though it has just slightly less sugar content.

Best to eat them in moderation then.

Some anti-obesity campaigners want a limit on fast food outlets allowed in areas like South Auckland to reduce New Zealand’s obesity epidemic.

Hmmm, so obese people don’t own cars? They are not going to order online and have their fatty food delivered?

[…] Krispy Kreme says it decided to open in Manukau because it needs room for retail and manufacturing facilities.

It hopes to open more stores in Auckland in the future.


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